The Department of Conservation and Toyota New Zealand have agreed to work together to support a new conservation programme for Kiwi kids.
The five year partnership will connect Kiwi kids with New Zealand's natural environment and inspire them to take action for nature in their back yards and communities.
New Zealanders are increasingly living sedentary lives and spending more time on screens, meaning the connection to nature within our future generations is under threat. Studies have shown there are positive links between direct experiences in nature and children's mental, emotional and physical health and well-being.
Over the next five years, DOC and Toyota will work together to motivate Kiwi kids and their families to get out and explore the special places that are right on their doorstep.
Lou Sanson, Director-General of Conservation said, "Our work with Toyota will encourage a whole new generation of young people to become guardians of our land and sea."
"Inspiring Kiwi kids in this way is about future-proofing conservation in New Zealand.”
"Toyota is providing DOC with invaluable assistance to develop a programme that will appeal to New Zealand families, and their support will help us spread the message and get Kiwi kids and families actively engaged,” Mr Sanson said.
Toyota CEO Alistair Davis is enthusiastic about Toyota's alignment with the department. "We are excited to be working with DOC on a project that is close to our hearts, helping to grow and support the best of Kiwi life.”
"Taking advantage of our stunning natural environment and enjoying the outdoors has been a central part of Kiwi lives for generations."
"Like DOC, Toyota is passionate about putting the fun into conservation for Kiwi kids, and making it easy for families to have great experiences in the outdoors,” said Mr Davis.
The partnership programme is still under development and is expected to be launched in early 2016.