Vision - 50+ years target
Our vision is: New Zealand is the greatest living space on Earth.
A place where, increasingly, the knowledge and commitment of New Zealanders is focused on restoring and sustaining a natural environment.
To achieve this vision, our outcome statement is: New Zealanders gain environmental, social and economic benefits from healthy functioning ecosystems, recreation opportunities, and living our history.
Our overarching purpose statement is: Our nature – conservation leadership for what makes us New Zealand.
Intermediate outcomes - 25 year targets (2040)
We have four intermediate outcomes around which conservation work is organised.
- The diversity of our natural heritage is maintained and restored.
- Our history is brought to life and protected.
- New Zealanders and our visitors are enriched by outdoor experiences.
- New Zealanders connect and contribute to conservation.
Stretch goals - 10 year targets (2025)
To focus our effort and move towards our vision, we have developed a set of ‘stretch goals’. We will change and adapt these goals over time.
Working with others through whanaungatanga to inspire and deliver world-leading conservation:
- 90% of New Zealanders’ lives are enriched through connection to our nature.
- Whānau, hapū and iwi are able to practise their responsibilities as kaitiaki of natural and cultural resources on public conservation lands and waters.
- 50% of New Zealand’s natural ecosystems are benefiting from pest management.
- 90% of our threatened species across New Zealand’s ecosystems are managed to enhance their populations.
- 50 freshwater ecosystems are restored from ‘mountains to the sea’.
- A nationwide network of marine protected areas is in place, representing New Zealand’s marine ecosystems.
- The stories of 50 historic Icon Sites are told and protected.
- 50% of international holiday visitors come to New Zealand to connect with our natural places.