This page is a resource library for all organisations involved in the Predator Free 2050 Movement.
The Predator Free resources include:
About the files
Files are downloaded as ZIP folders.
An index document provides details about each individual file in the ZIP folders, including name, creator and copyright information if applicable.
Predator Free 2050 Tohu (symbol)
Predator Free 2050 is a movement, and this movement has a tohu or symbol.
The Predator Free 2050 tohu symbolises why so many people and agencies are committed to achieving the predator free goal. It reflects the connections people have with te taiao, the natural world.
Any individual, group or organisation that supports the Predator Free movement can freely use the tohu. We want to see it in communities: in windows, on recycling bins, on traps, on vehicles and online. There are some very basic guidelines for how to use it available here - but we want you to make it your own.
Tohu brand guidelines
This document provides very basic guidelines for how to use the Predator Free 2050 tohu. It gives advice on how to format and colour tohu lockups.
Predator Free 2050 tohu guidelines (PDF, 1,789K)
Digital files
These files are the best format for putting the tohu on your website or digital platform.
Photos of the tohu
These photos show the tohu in a variety of settings – on traps, on t-shirts and in the bush.
Graphics
Icons, infographics and instagram tiles can be used to explain the work of the Predator Free movement and promote it on your digital channels.
All graphics are free to use for anyone in involved in Predator Free 2050.
Infographics and brand guide
This document provides an overview of the Predator Free 2050 infographics. It also provides brand guidance for using the graphics in your own work with colour codes and font styles.
Predator Free 2050 infographics and brand guide (PDF, 5,280K)
Icons
The icons have been designed to help tell the predator free story and include people, native species, pest species and traps and baits.
Infographics
Infographics summarise aspects of the predator free story and are suitable for Predator Free organisations to use in their communications.
Instagram tiles
These Instagram tiles are designed for Predator Free 2050 organisations to use on their social media platforms to share the predator free story.
Photos
The photo library provides high-quality photos of native birds, native plants, introduced predators and people in conservation.
Each photo has information on the author, copyright and licensing requirements in the attached index. Most photos have a Creative Commons license that requires you credit the author (CC-BY 4.0).
Native birds
This photo library provides high quality photos of native birds, many of which are threatened by introduced predators.
Native plants
This photo library provides high quality photos of native plants.
Introduced predators
This photo library provides high quality photos of introduced predators.
Communities in conservation
This photo library contains people and communities in conservation. They show people taking Predator Free 2050 actions like planting native trees, cleaning up, trapping and recreating in nature.
Comic
Like Apples on Trees: The Predator Free 2050 Goal was a comic published by The Spinoff and the Department of Conservation in September 2023. It tells the inspiring story of the nationwide Predator Free 2050 movement.
Through the eyes of beloved kākāpō, the comic shows how precious and unique Aotearoa New Zealand’s native plants and animals are, and how introduced predators like rats, stoats, and possums threaten their survival.