Date: 02 December 2014
The Department of Conservation (DOC) is working with CamperMate, the company behind a free smartphone application for New Zealand and international campers, to highlight an innovative and simple tool to encourage conscientious camping this summer.
“DOC is committed to making responsible camping easy,” says DOC’s Marketing Manager, Dawn Muir.
“CamperMate puts locations of public toilets, recycling stations, real-time road alerts as well as official DOC campsites and holiday parks all at the user’s finger tips.”
The CamperMate app has had over 42,000 downloads since it launched in 2011 and recently launched in Chinese, German and French.
“This app will help to support DOC to highlight a wider range of camping options and also help people to make better decisions—minimising their impact on the environment and the tensions arising from inappropriate freedom camping,” says Dawn Muir.
“CamperMate is designed to remove the stress from people’s trips and enhance their experience by making information far easier to obtain while on the road. It will also encourage those who are novices to camping to get out and ‘discover their inner camper’ over the summer season.”
CamperMate founder, New Zealander Adam Hutchinson, said the aim has always been to make it much easier for locals and international tourists to obtain information on the road through mobile technology.
“The landscape has shifted over the last three years to travellers using their smart phone as a main tool to source travel information while on the road.”
“CamperMate also allows the user to contribute new locations that haven’t been included yet. Once approved these are shared back to all app users in real-time.”
The DOC summer camping campaign runs from December to April every year and DOC is working with CamperMate for the 2014/15 campaign. To find out more about DOC camping visit www.doc.govt.nz/camping.
CamperMate is available for download:
Adam Hutchinson, +64 27 254 1118
Lizzy Sutcliffe, +64 3 363 1660 or +64 27 886 3507