Note: The DOC Approved logo has moved to a new location as specified below. Ensure you update any links to it from your website.

Tourism and recreation businesses with a valid concession or marine mammal permit from DOC can download an electronic version of the DOC Approved label to use on their website.

DOC Approved label

The DOC Approved label symbolises the legal agreement DOC has with you as a concessionaire or marine mammal permit holder. It recognises the commitment and contribution that you make towards conservation in New Zealand.

What the DOC Approved label means to customers

If you have any queries, email DOCApproved@doc.govt.nz

Terms and conditions

In downloading the DOC Approved label, you are accepting the following terms and conditions of use:

1. The DOC Approved label (‘the label’) must only be used on a website that is directly related to the activity for which you have a current concession or marine mammal permit with DOC. It must not be used in conjunction with any other business that you may own.
2. If you stop being a concessionaire or marine mammal permit holder, for any reason, the label must be removed from your website.
3. The label must not be used on any other print work or signage.
4. The DOC Approved label remains the intellectual property of Her Majesty The Queen in right of New Zealand by and through the Department of Conservation and is subject to Crown copyright protection.
5. You must follow the visual requirements when using the label.

Download the DOC Approved label for your website

Choose either option 1 or 2 below to add the DOC Approved label to your website.

1. Copy and paste the HTML code for the label size you wish to use on your website. This HTML code gives you a label that meets the visual requirements for its use.

Small - 115 pixels or approx. 4 cm high

<a href="https://www.doc.govt.nz/docapprovedlabel" ><img src="https://www.doc.govt.nz/contentassets/59bcdfc02355419da6093cc13c2f094c/doc-approved-label-115.png" style="HEIGHT: 115px; WIDTH: 71px; MARGIN: 20px; BORDER: 0px" alt="Department of Conservation Approved" /></a>

Large - 180 pixels or approx. 6.5 cm high 

<a href="https://www.doc.govt.nz/docapprovedlabel" ><img src="https://www.doc.govt.nz/contentassets/59bcdfc02355419da6093cc13c2f094c/DOC-Approved-label-180.png" style="HEIGHT: 180px; WIDTH: 111px; MARGIN: 20px; BORDER: 0px" alt="Department of Conservation Approved" /></a>

2. Download and resize the label to meet your requirements. Add it to your website following the visual requirements below.

Download the DOC Approved label (PNG, 16K)

Requirements for the display of the DOC Approved label

Visual requirements

• The label must be used with at least 20 pixels of clear space from all edges.
• The label must not be altered in any way (e.g. colour or height/width ratio).
• The label must be setup with a link to https://www.doc.govt.nz/docapprovedlabel. This link will direct customers to an explanation of what the DOC Approved label means.