5.4 Relationship management and communications
The Department works actively with others to achieve conservation results and tell conservation stories. Capability development in this area is designed to build on this experience and further enhance the Department's effectiveness in communications, marketing and effective stakeholder relationships.
During 2007-2008, the Department began this process by redeveloping its vision and brand to provide the foundation for further capability development.
A specific focus of the Department's relationship management and communications is ongoing development of capability for effective engagement with tangata whenua in support of conservation management. As part of giving effect to the principles of the Treaty of Waitangi, the Department engages with tangata whenua on protecting Māori cultural values on land managed by the Department and protecting conservation values on land owned by Māori. This includes empowering Māori communities to fulfil their customary duty as kaitiaki of taonga, and encouraging their participation in conservation delivery and support for conservation.
Actions in 2008-2009
The focus will be on:
- Promoting and integrating the Department's redeveloped vision and brand internally and externally.
- Promoting successful and effective collaboration and communication with key individuals and organisations that have greatest conservation contribution and influence.
- Assessing current stakeholder engagement in regards to strategic relationships that enable effective delivery of the Department's strategic direction.
- Designing communications 'systems' and plans and establishing a programme for development and deployment.
- Establishing a marketing strategy.
- Implementing a pilot cadetship programme which aims to help build the capability and capacity of tangata whenua to undertake conservation management.
Links to State Services Development Goals: 2 Networked State Services, 4 Coordinated State Services, 5 Accessible State Services, and 6 Trusted State Services
back to top