The new identity of the marine park
Hauraki Gulf Marine Park logo
The 10th anniversary of the Hauraki Gulf Marine Park in 2010 was a major opportunity to celebrate and promote the marine park, our national park of the sea and defining natural asset for the Auckland region.
It also led to the development of a new identity to help build a public profile for the marine park and deepen awareness and support for its values and protection.
Core values underpinning the identity
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Taonga Tukuiho
Treasured
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Home to many of our rarest living treasures, together we are breathing life into the park, our essential touchstone with nature.
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Tupu ake
Thriving
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Where we live, work and play, our wellbeing is connected to the marine park, a vibrant living space where we find inspiration, enjoyment, freedom and rejunvenation.
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Hononga
Connecting
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Our home, giving us a sense of connection and belonging, linking people and places, the land and sea. We all respect and share responsibility for the marine park, our life support system.
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Kaitiakitanga
Guardianship
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The rich natural and cultural heritage is our storehouse or food and knowledge. By sustaining the mauri of hte Gulf we grow and nourish our spirit.
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Purpose of the identity
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A unifying idea
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To build public recognition and deepen understanding and support for the Marine Park values and protection.
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Inclusive
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Shared, supported and used by many stakeholders, organisations and communities.
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Commitment
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Use of the identity represents support for Marine Park and a commitment to protecting, enhancing and promoting its values.
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Collective action
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Being part of the Marine Park, means we celebrate, connect with and care for our treasured living space.
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Identity goals
The Hauraki Gulf Marine Park Ko te Pataka kai o Tikapa Moana is;
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Valued
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As our National Park of the sea and defining natural asset for the region.
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Understood
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Builds a broader and deeper understanding of the concepts and values.
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Shared
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Is inclusive and continues to grow, supported by many partners.
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Supported
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Investment and support reflects importance as a driver of prosperity and wellbeing.
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Protected
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The unique values are protected and enhanced though integrated management.
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