Advocacy Plan
All applications for publicly held and displayed collections must be accompanied by an Advocacy Plan for the species concerned.
The Advocacy Plan must:
- include goals for the advocacy programme and measurable objectives.
- include a description of key messages and how they will be presented, and information on how the security of the species will be ensured.
- outline how they will assess the effectiveness of advocacy messages delivered.
- meet the standards in the Advocacy Plan template.